iscte
Rethinking one of Lisbon’s
main universities.
The Challenge was to rethink the strategy, brand concept and visual identity for Iscte University. Um Espaço para Crescer ( Space to grow ) as an idea to build the brand. An identity with shapes inspired by the campus lines, that creates a new and improved graphic language closer to the students, faculty and community. One space with multiple subjects and essential knowledge to society growth. A project that unfolds on a 360º brand, from digital to print matter and various communication materials.
SOLUTION
Understand the flaws behind the existing brand
Conduct interviews with university staff and students
Coordinate with the different departments inside the school
Define a global strategy and visual identity
ROLE
Lead designer
TEAM
Signage Design — Rodrigo Veloso
Graphic Design Freelance — Vera Rebelo
Photography — João Drama, Filipe Prudêncio
Video Production — WONDR
BRAND LAUNCH EVENT
CREATED THE GRAPHIC PROJECT FOR THEIR 1ST IN-HOUSE RESEARCH PUBLICATION
MERCHANDISING LINE FOR STUDENTS AND STAFF
RETHINKING THE SIGNAGE SYSTEM FOR THE CAMPUS
REIMAGINE THEIR 10 YEAR OLD WEBSITE WITH NEW CONTENT STRUCTURE AND USER EXPERIENCE
