KARION THERAPEUTICS

Unlocking new therapies for cancer

Karion is a drug discovery & development company whose mission is to unlock new therapies for unmet medical needs, to improve patient survival and their quality of life. Their focus is on the development of innovative, effective and safe therapies for aggressive cancers. The challenge was to find a coherent graphic language that could translate complex topics into easily understanable ones and at the same time have a brand that is vibrant and appealing without loosing trustworthiness.

SOLUTION
Understand the flaws behind the existing brand. Define a global strategy and visual identity with a color palette that portraits trust but at the same time a vibrant and innovative feeling. Design of pictograms to help illustrate some of the core topics and also graphic elements that resemble molecules to populate the brand universe that can easily be with a lot of data and text elements.


ROLE
Lead Designer

TEAM
Graphic Design  — Vera Rebelo
Grahic Design — Rodrigo Veloso


kariontx.com

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