PORTUGAL ACTIVE
Where adventure and
tailored getaways meet.
Slowing down.
Reconnecting.
Rebooting.
Those are some of the things you will experience at Portugal Active.
Because deep down, we are all stuck, lost, tied to a reality
where we think we are always connected.
But connected to what?
To a world where our phone beats harder than our heart?
To a life where making appointments became more important than making memories?
What if we told you, we could all enter a gate to an adventurous journey of reconnection?
Connect to life, again.
SOLUTION
The main challenge for the definition of this visual identity was to combine the adventurous ambience with an upscale/luxurious touch. In terms of typography, a bold, sans-serif font conveys a sense of adventure and excitement and this is balanced with a more traditional, serif font for important text such as headings and subheadings. It was important to choose a color palette that reflects the natural beauty of the surrounding environment. Earthy tones such as greens, browns, and blues convey a sense of ruggedness and nature. These colors are then contrasted with pops of bright, vibrant hues to highlight the excitement and energy of the adventure experiences.
ROLE
Senior Designer
TEAM
Strategy & Copywriting — Ruben Pardal
Typography — Violaine et Jérémy
