Where adventure and
tailored getaways meet.
Those are some of the things you will experience at Portugal Active.
Because deep down, we are all stuck, lost, tied to a reality
where we think we are always connected.
But connected to what?
To a world where our phone beats harder than our heart?
To a life where making appointments became more important than making memories?
What if we told you, we could all enter a gate to an adventurous journey of reconnection?
Connect to life, again.
The main challenge for the definition of this visual identity was to combine the adventurous ambience with an upscale/luxurious touch. In terms of typography, a bold, sans-serif font conveys a sense of adventure and excitement and this is balanced with a more traditional, serif font for important text such as headings and subheadings. It was important to choose a color palette that reflects the natural beauty of the surrounding environment. Earthy tones such as greens, browns, and blues convey a sense of ruggedness and nature. These colors are then contrasted with pops of bright, vibrant hues to highlight the excitement and energy of the adventure experiences.
Strategy & Copywriting — Ruben Pardal
Typography — Violaine et Jérémy