STREET CHOW
The taste of asian cuisine
delivered at your door step.
Design of an umbrella brand, a takeaway service based on the roots of Asian street food. A common universe with three different restaurants. A kitchen, multiple gastronomic stories.
SOLUTION
Three distinct identities, a concept from naming to art direction and packaging. The STREET CHOW brand is the mother brand that unfolds in cult kitchens that make us escape from reality by traveling for new flavors. BASAG is an Ode to the Crunchy, a celebration of the irreverent crispy, inspired by Korean and American street food. The universe of comics as graphics. GRAIN is an authentic trip to a universe of effervescent flavors, inspired by textures and rice as a basic ingredient in Vietnamese food. ZEST is inspired by the markets of Thailand, home cooking and the contrasts of spices and striking flavors. A reinterpretation of calligraphy and heritage in the modern world.
ROLE
Senior Designer
TEAM
Freelance Designer — Vera Rebelo
Photography — Álvaro Martino & Adalberto Duarte