WILD FINE FOOD
Sustainable packaging afterlife from farm to table.
Wild Fine Food is a Portuguese brand, born at Quinta das Barradas, a family farm from the 19th century located near the small village of Odeceixe in Algarve. A place where one seeks to live in harmony with nature and breathe pure air laden with the aromas of its vegetable gardens. Their passion and respect for nature, combined with great attention to detail, ensure the quality and richness of their products. They make 100% handmade jams, in small batches, according to the seasonality of our fruits and vegetables that are picked ripe and absolutely fresh, cultivated respecting organic production methods.
SOLUTION
We opted for a minimalist and nature-inspired approach, using muted colors and simple typography to convey the organic and natural aspect of the products. The design featured illustrations of the vegetables used in each product, giving the packaging a fresh and wholesome look. The main challenge was to design packaging that was not only visually appealing but also eco-friendly and sustainable. To achieve this, we opted for using seed paper, a special eco-friendly paper made from post-consumer materials embedded with mint seeds that can be planted after using the jar. Additionaly, to the brand and packaging we also developed an e-commerce platform.
ROLE
Senior Designer
TEAM
Freelance Designer — Vera Rebelo
Photography — Álvaro Martino
wildfinefood.com
